The Potential of Your Ebay About Me Page

September 28, 2008 · Filed Under Jenni Hunt · 1 Comment 

Did you know that Ebay gives each of its sellers their own website? This is an incredible tool that many sellers overlook. Bidders want to know who they are ordering merchandise from and your Ebay About Me page is a way to communicate this information to them. Everyone uses their About Me page differently. Some have pictures of their families and discuss their personal interests, while others use the page to define quality of goods and how they do their measurements.

As you create your About Me page, consider this:

• Identify with your audience or customer base. If you are selling children’s items, make your About Me page identify with other parents or grandparents. Moms love to buy from other moms… and as a seller, I love to sell to other moms. Identify yourself as a mom. Explain how you love quality items for your own children and only provide those items you would buy yourself.

• Getting Too Personal? You have seen them… or maybe you have one! An About Me page that is all about the seller. I guess it makes sense to list that kind of information on an About “ME” page – but, remember, this is a powerful tool to increase sales. Buyers come to your About Me page to get an idea of who you are – but, they really want to know what kind of a seller you are. You want to identify with your customers, but, you also want to communicate what you can do for them.

• Let your customers contact you. Be sure to include some sort of contact information on your about me page. If you have a website – great! Include a link. In a high tech world, customers appreciate knowing they can contact someone they are doing business with. If nothing else, be sure to include your email address.

• Determine what will benefit your customer. If you are selling clothing, include a list of how you take measurements. Include details about how your ship your products. You may even want to include a few bullets about how you determine clothing quality. If your customer base is other moms, maybe a favorite recipe or spot remover tips.

• Use your About Me site to make more money. A great place to include affiliate programs you are a part of is on your About Me page. Last I heard, ebay had over 20,000 new members a day – that is an incredible potential for traffic to your auctions and About Me page. Do you ever get frustrated by the number of hits or watchers you have on an item… but, low number of bids? Many of those people will take a peek at your About Me page even though they may not bid. You can generate even more sales from these folks – affiliate sales. Ebay allows you to have a list of “favorite links” on your About Me page – so, if you are a part of an affiliate program, be sure to list it here… and you will be on your way to rolling in even more dough!

Be careful not to underestimate the value of your Ebay About Me page. Many bidders are cautious and want to know all they can about the person/company they are buying from… provide them with the information they desire – invest in them, and they will invest in you.

Jennifer Hunt wants you to have a successful eBay business. If you’re ready to make money on eBay, check out her Secrets to Profitable Auctions Ebook and be sure to sign up for her free e-course about maximizing exposure to your ebay auctions.

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